Our Craft Hero Image
01/04

Craft

Our Nature-Led approach produces Wagyu with a signature flavour that could only come from this corner of northern Australia.

Our craft is the combined output of our people, our approach, and our land. It is the work of many people working across many millions of acres to look after cattle for four to five years as they forage freely on our rangelands and finish at our spacious feedlots. From geneticists to nature managers to jackaroos and jillaroos on the muster, together we work to create a product that delights diners around the world and puts the terroir of northern Australia on the table.

02/04

Principles

Let the land lead
Let the land lead
 Adaptation is our only constant
Adaptation is our only constant
Honour all animals
Honour all animals
Celebrate food culture everywhere
Celebrate food culture everywhere

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